Frequently Asked Questions
Logistics & Format
Q: Should I do audio or video?
It depends on your goals. Audio builds trust and connection. Video expands your reach and gives you more ways to repurpose content. We help you choose the format that aligns with your capacity and your business strategy.
Q: How long should my episodes be?
There’s no magic number. The right length is long enough to deliver value, short enough to keep attention. We help you find a format that’s sustainable for you and engaging for your audience.
Q: What if I want to do interviews?
You can, but they need to serve your message. We start by designing a show around your expertise and goals. Then we can bring in guests to complement (not compete with) your voice.
Q: What equipment do I need?
Everyone’s situation and setup is different! We’ll provide recommendations that are customized to your needs.
Am I ready for this?
Q: Do I need to have everything figured out before we start?
No! That’s what we’re here for. My process is built to take you from “I think I want a podcast” to “Here’s the show I’m proud to promote.”
Q: I don’t have a big audience. Is a podcast still a smart move?
You don’t need more people, you need the right people. Podcasting builds trust faster than any other platform when it’s done well.
Q: What if I hate the sound of my own voice?
You’re not alone, and I promise you’ll get more comfortable quickly. We’ll coach you through delivery and help you sound confident, not cringey.
Will this work for me?
Q: Will this actually move the needle for my business?
Absolutely... if it’s done right. We’ll create episodes that support your brand, sharpen your message, and build real trust with the people most likely to work with you.
Q: How do you make sure the content will actually resonate?
We look at your existing content, your audience’s behavior, and the conversations you’re already having. Then we build episodes around what’s working, not what’s trending.
Q: How soon will I see results?
Podcasting isn’t a “quick win” channel. It’s a trust-building tool. But when your show is rooted in strategy, it can help shorten your sales cycle, strengthen your brand, and attract high-intent leads.
Q: Isn’t the podcast space already saturated?
Bad podcasts are saturated. Thoughtful, strategic ones still stand out. Especially when they’re connected to a clear business goal.
What will it look like to work together?
Q: How long does it take to launch a podcast?
Most launches take 4-6 weeks from our kickoff call. That includes strategy, scripting, branding, and platform setup.
Q: What happens after launch?
We can roll right into a monthly production package that’s built around your capacity and goals. You’ll have a clear system, a trusted partner, and a workflow that doesn’t overwhelm you.
Q: Do you take over everything, or do I still have to be involved?
The best shows happen when the host is all-in. You’ll need to show up ready to record and bring intention to the mic. But once recording is done, we’ll take it from there!
Q: Can I customize a package?
I’ve intentionally streamlined my services to focus on what’s proven to work. But if you need something that we don’t have listed, let’s talk about it.